Market Opportunity
A massive, underserved need at the intersection of aging, caregiving, and wellness food
Global Wellness Food Market
Growing 8% CAGR
US Soup Market
Shelf + fresh + DTC
NYC Addressable Market
Seniors, caregivers, wellness
Year 3 Target Revenue
~3.4% NYC market share
Target Segments
Seniors & Their Families
800K+ NYC seniors · Fastest-growing demographic
- Easy-to-digest, nourishing meals
- In-home delivery convenience
- OTC / meal benefit eligible
Family Caregivers
500K+ active in NYC · Rising rapidly
- Ready-to-heat comfort food
- Nutrient-dense, clean ingredients
- Bulk portioning for the week
Hospitals & Healthcare Facilities
70+ hospitals in NYC · Stable institutional demand
- Gift shop & café products
- Patient recovery meals
- Staff wellness options
Corporate Wellness
$85B US market · 12% CAGR
- Employee gift programs
- Healthy team catering
- Branded subscription boxes
Why Soup Therapy Wins
Authentic Origin Story
Founded by a licensed HHA with firsthand experience caring for seniors — not a trend-chasing brand.
Phased, Low-Risk Model
Starts as an in-home service (zero kitchen overhead) and scales into production, retail, and national distribution.
Community Access
SNAP/EBT-ready products and eligibility for NYC elder nutrition programs expands reach to underserved households.
Wellness Positioning
Anti-inflammatory, dietitian-aligned recipes — not just soup. A system of nourishment and emotional support.
Multi-Channel Revenue
In-home chef → commercial production → retail storefront → national freeze-dried distribution.
Hospital-Adjacency Strategy
NYC flagship near Mount Sinai / Sloan Kettering positions the brand where caregiving decisions are made.
Community Access & Inclusivity
Products structured for acceptance at partner cafés and retail
Eligible for NYC elder nutrition & OTC meal benefit programs
Flagship location near Mt. Sinai, Sloan Kettering & major NYC hospitals